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Privacy policy

Effective date: 20250905

This website sg.hiccpet.com (“Website”) is provided by HICC PTE. LTD. (“We”, “Us”, or “Our”). This Privacy Policy (“Privacy Policy”) applies to the Website on which it is posted, and all subdomains, other websites, applications, widgets, products, services, and other offerings (collectively, the “services”) owned and operated by us (including its affiliates) that link to this Privacy Policy.  

This Privacy Policy applies to the personal data that We collect when you access and use Our services, or when you otherwise interact with Us through the websites where We post this Privacy Policy. By using these services, or indicating your consent to this Privacy Policy through the banner displayed to first-time visitors who visit the Website, you signify your agreement to the terms of Our Privacy Policy. If you do not agree with these terms, please do not disclose any personal information (or “personal data”) through this site. You must be at least 13 years’ old to use the Website and services. If you are under 13 years’ old or a minor in your country or state or region of residence, please ask your parents or legal guardian to provide their information for you. 

We may change this Privacy Policy from time to time. If We make changes, We will notify you by revising the date at the top of the policy and, in some cases, We may provide you with additional notice (such as adding a statement to Our homepage or sending you a notification). We encourage you to review the Privacy Policy whenever you access Our websites or otherwise interact with Us to stay informed about Our information practices and the ways you can help protect your privacy. 

  1. Information that We Collect 

We collect personal data through your use of Our services, as explained in more detail below. The specific information that We collect from or about you depends on the context of your interactions with Us and Our services, the choices you make, and the products and features you use, as described below. 

1.1 Information You Provide 

a) Your profile information. You give Us information when you register on the services, including your full name, password and email address. 

b) Purchase information. When you make a purchase or payment on or through Our services, including when you purchase goods through Our shopping features, We collect information about the purchase or payment transaction, such as payment card information, billing, delivery, and contact information, and items you purchased. 

c) Information in correspondence you send to Us, including when you contact Us for support or feedback. 

d) Information through surveys, research, promotion, contests, marketing campaigns, challenges, competitions or events conducted or sponsored by Us, in which you participate. 

e) Membership Information. You give Us information if you register to become a member of HICC Pet Club, including any information relating to your pet from which you can be identified. 

1.2 Automatically Collected Personal Data 

When you interact with the services, Our servers may automatically keep a log of certain information reflecting your use of Our services, some of which may qualify as personal data. Generally, We collect and store the following categories of information about Our visitors: 

a) Demographic data such as age, gender, and zip code; 

b) Device information about your computer, browser, mobile device, or other device that you use to access the services. This information may include IP address, geolocation information, unique device identifiers, browser type, browser language, and other transactional information; 

c) Analytics and usage information about your use of the services; 

d) Additional “traffic data” and log files such as time of access, date of access, software crash reports, session identification number, access times, and referring website addresses; and/or 

e) Other information regarding your use of the services. 

  1. Use of Cookies and Other Tracking Technologies 

Like many websites and mobile applications, We use cookies, which are small text files that are stored on your computer or equipment when you visit certain online pages that record your preferences and actions. We may also use cookies to monitor traffic, improve the Website and make it easier and/or relevant for your use. 

We use both “session” cookies and “persistent” cookies. For other cookies and/or similar technologies that we use, please see Our Cookie Policy. 

We use cookies for the other purposes set out below: 

a) We use functionality cookies to remind Us who you are and to find your account information in Our database when you access a service so you do not need to log in at every visit. This helps Us to provide you with services tailored to your specific needs and interests. A cookie is created when you register for an account on Our services. We also use functionality cookies to determine the browser the visitor uses so the site can be designed to work properly with the most common versions of different browsers. 

b) We use analytics cookies in conjunction with analysis of your use of Our Website specifically, to generate analytics regarding Our services, and to estimate Our audience size. Your browser is given a unique cookie that helps Us determine whether yours is a repeat visit or a first visit. 

c) You have the ability to accept or decline cookies. Most web browsers automatically accept cookies, but you can modify your cookie preferences by visiting Our cookie banner at any time. If you delete your cookies or if you set your web browser to decline cookies, some features of the services may not work or may not work as designed.  

We do not sell or share personal data with any third parties for profit. 

  1. Use of Your Personal Data 

We use the personal data that We collect about you for various business purposes as described below, in each case as permitted by applicable laws as described below, in each case as permitted by applicable laws: 

To provide you with Our services by: 

a) Entering into a contract with you; 

b) Allowing you to review Our products; 

c) Fulfilling your requests for products and services (such as by shipping samples and orders to you, and e-mailing you regarding shipment confirmations or order cancellations); 

d) Communicating with you about your account and updates to Our services; and/or 

e) Processing transactions and payments. 

For Our legitimate interests, which include: 

a) Personalizing content on Our Website, including providing you with marketing content, recommendations, and feedback based on your preferences, subject to applicable laws; 

b) Optimizing or improve Our Website, products, services, and operations; 

c) Verifying your identity and preventing fraud; 

d) Detecting, investigating, and preventing malicious, deceptive, fraudulent, or illegal activities, or other activities that may violate Our policies or be illegal; 

e) Debugging to identify and repair errors; 

f) Enforcing Our Terms of Service and policies; 

g) Audit or other compliance activities; 

h) Performing statistical, demographic, and marketing analyses of users of the Website and their purchasing patterns; and/or 

i) Complying with Our legal obligations. 

We may use and disclose your personal information in order to inform you of promotions, competitions, giveaways, events, goods or services that may be of interest to you. This may include We disclosing the information to related companies of us or other entities with which We have a commercial relationship or arrangement for the purpose of the other entity contacting you for such marketing purposes.  We may also use your personal data to invite you to participate in marketing research, surveys and other similar activities. 

When you exercise any applicable legal rights you have to access or amend your personal data, We may request identification and verification documents from you for the purpose of confirming your identity. In exceptional cases, We may further process your personal data to protect your vital interests or as further required for the public good. 

Additionally, note that We may use personal data to create de-identified, aggregated information such as: information about demographics, de-identified location information, information about devices used to access Our services, and de-identified, aggregate information regarding use of Our Website and related services to provide Us with a better understanding of Our users. Statistical, anonymized, and aggregated information that We derive from personal data is excluded from the definition of personal data because it does not personally identify you. 

  1. Sharing of Personal Data 

We do not rent or sell your personal data. We may share or disclose your personal data in an identifiable form as provided below. 

4.1 Service Providers 

We engage service providers to perform tasks on Our behalf, and We need to share your information with them in order to provide products or services to you. For example, We may use a payment processing company to receive and process any credit card transactions for Us. We may also use a software vendor to assist Us in measuring the effectiveness of Our advertising. 

4.2 Business Transfers 

We may share your personal data with Our affiliates and subsidiaries for the purposes described in this Privacy Policy. We may also choose to buy or sell Our company assets, and may share and/or transfer customer information in connection with the evaluation of and entry into such transactions. Also, if We (or Our assets) are acquired, or if We go out of business, enter bankruptcy, or go through some other change of control, personal data could be one of the assets transferred to or acquired by a third party. 

4.3 Our Protection 

We reserve the right to access, read, preserve, and disclose any information that We reasonably believe is necessary to comply with law or court order; enforce or apply Our Terms of Service and other agreements; or protect the rights, property, or safety of Our company, Our employees, Our users, or others. 

  1. Privacy Rights and Options 

You have rights and choices when it comes to your information. You may be afforded certain rights under applicable laws, which may include the right to access, update, or rectify your data, to be informed of the processing of your data, to file complaints with authorities, to lodge a complaint with a relevant data protection authority and potentially other rights. You may submit a request to Us to exercise your rights under applicable laws. You may appeal any decision We have made about your request by following the instructions in the communication you receive from Us notifying you of Our decision. 

5.1 Opt-Outs 

You can always opt not to disclose information to Us, but keep in mind some information may be needed to register with Us, use Our services or to take advantage of some of Our features. 

5.2 Opting Out of Communications 

If you no longer wish to receive electronic communications from Us, click the unsubscribe link at the bottom of the email or follow opt-out instructions provided in other communication channels. Note you may still receive transactional emails from Us. We process requests to be placed on do-not-mail and do-not-call lists as required by applicable law.  

5.3 Opting Out of Cookies 

You may stop or restrict the placement of cookies on your device or remove them as your browser or device permits. 

5.4 Updating Your Account Information 

Through your account settings, you may access, and, in some cases, edit the following information you have provided to Us:

a) name 

b) email address 

The information you can view and update may change as the services change. If you have any questions about viewing or updating information We have on file about you, please contact Us as described below. 

  1. Where We Store Your Personal Data 

To operate our business, we may store and send your personal data outside of your state, province, or country, including to the United States. Our support team, affiliates, and third party partners are based around the world, and may have access to certain personal data from to time in order to help provide the services. The personal data protection laws of those other countries might be different from the laws of Singapore, and might permit courts, government, law enforcement agencies, regulatory agencies and security authorities to access your personal data without notice. By providing your personal information to Us, you consent to the transfer of the personal data to facilities located in other countries and the processing and storage of the personal data at those facilities. Where other jurisdictions require that We enter into or use other lawful means to facilitate export, We implement appropriate safeguards to facilitate such transfer using lawful means. 

  1. The Security of Your Personal Data 

We take steps to ensure that your information is treated securely and in accordance with this Privacy Policy. Unfortunately, the transmission of information via the internet is not completely secure. Although We will use reasonable measures to protect your personal data, for example, by encryption, We cannot guarantee the security of your information transmitted via the services; any transmission is at your own risk. 

We have appropriate technical and organizational measures to ensure a level of security appropriate to the risk of varying likelihood and severity for the rights and freedoms of you and other users. We maintain these technical and organizational measures and will amend them from time to time to improve the overall security of Our systems. 

We will, from time to time, include links to and from the websites of Our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any information to these websites. 

  1. How Long We Retain Your Personal Data 

We retain information for as long as necessary to provide the services and for the other purposes set out in this Privacy Policy.  

The retention periods are different depending on different criteria, such as the type of information and the purposes for which We use the information. For example, when We process your information such as your profile information to provide you with the services, We keep this information for as long as you have an account.  

When it is reasonable to assume that (a) the purpose for which the personal data was collected is no longer being served by retention of the personal data, and (b) retention is no longer necessary for legal or business purposes including recording keeping, your personal information will be deleted or destroyed in a manner that cannot be restored or reproduced. 

  1. Cross-border Transfer of Personal Data 

If We transfer your personal data outside Singapore, We ensure that it is protected under appropriate safeguards, such as Standard Contractual Clauses or adequacy decisions. 

  1. Personal Data Related to Children and Minors 

You must be at least 13 years’ old to use our Site and Applications. If you are under 13 or a minor in your country or state or region of residence, your parent or legal guardian must provide their information and agree to this Privacy Policy on your behalf and you may only access and use our Website and services with permission from your parent or legal guardian.  

We do not knowingly collect personal information from children under the age of 13 or equivalent minimum age depending on jurisdiction. If we become aware that we have inadvertently received personal information from a child under the age of 13 or equivalent minimum age depending on jurisdiction, we will delete such information from our records. 

  1. Contact Us 

If you have any questions or concerns regarding Our privacy policies, you may contact Our data protection officer by sending an email to: dpo@hiccpet.com.  

We will endeavour to deal with your request as soon as possible. This is without prejudice to your right to make a complaint with a relevant data protection authority, where applicable.