Cookie Policy
Effective Date：20250905
This Cookie Policy explains what types of cookies and similar technologies are placed on your device when you visit sg.hiccpet.com (the “Website”) and how we use these cookies and similar technologies. Our Privacy Policy can provide you with further details about how we use your personal information, although not all information captured through the use of cookies and similar technologies will identify you.
We are continually striving to develop improved ways of managing your cookie preferences. As new technologies and solutions emerge, this cookie policy will be updated to reflect any advances in technology and preference management tools that we implement.
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What are Cookies?
Cookies are small text files that are sent to or accessed from your web browser or your device’s memory. A cookie typically contains the name of the domain (internet location) from which the cookie originated, the “lifetime” of the cookie (i.e. when it expires) and a randomly generated unique number or another identifier. A cookie will also contain information about your device, such as user settings, browsing history and activities conducted while using the Site and Applications.
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Do We Use Other Similar Technologies?
We use other similar technologies (which are also called cookies for the purposes of this policy) such as web beacons (also called pixel tags or clear gifs), tracking URLs, software development kits (SDKs) and local storage on the Website and Applications.
a) Web beacons are tiny graphics files that contain a unique identifier that enable us to recognise when someone has visited the Website, opened an e-mail that we have sent them and verify any clicks through to links within the email. We use this information for certain purposes including determining which of our emails are relevant to you and reviewing engagement with our emails.
b) Tracking URLs are custom generated links that help us understand where the traffic to the Website comes from.
c) SDKs are small pieces of code within apps (including any Application), which function like cookies and web beacons.
d) Local storage is technology which allows a website to store and retrieve data from your browser. We use local storage to more efficiently manage the temporary storage of information relating to our Website. You can control the use of local storage using your browser settings.
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Who Can Drop Cookies on My Device?
3.1 First-party cookies
First-party cookies are placed on your device directly by our Site. We use first-party cookies to, for example, adapt the Site to your browser’s language preferences and to better understand your use of the Site.
3.2 Third-party Cookies
Third-party cookies are placed on your device by our selected partners and service providers including Google, Meta and Quantcast. We use third-party cookies to, for example, measure user numbers on the Site, to allow you to chat to a customer service representative, to enable you to share content with others across social media platforms, and for advertising and promotional activities.
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What Do We Use Cookies For?
Like most providers of online services, we use cookies to provide, secure and improve our Website, including by remembering your preferences, recognising you when you visit and log-in to the Website and personalising advertisements to your interests. To accomplish these purposes, we will, in certain cases, also link information from cookies with other personal information we hold about you. This means that in these cases we will know that the cookie information relates to you.
When you visit the Website, essential cookies will be set on your device. Other cookie types (as listed below) will also be set on your device if you choose to accept them.
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Cookie Type |
What Does It Do? |
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Essential cookies |
These cookies are strictly necessary to provide you with services available through the Website and to use some of its features, such as access to secure areas. They perform functions like: a) ensuring the Site pages load quickly; and b) preventing any fraudulent payment activity. |
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Analytics cookies |
These cookies are used for analytics purposes including to help us understand how the Website and tools on the Website are being used, how effective our advertising and email marketing campaigns are (by tracking the open rate of our emails and clicks on links or products in our emails) helping us understand the effectiveness of online advertisements, and to help us customise and improve our services and user experience on the Website (including when using tools on the Website). |
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Functionality cookies |
These cookies enable us to provide enhanced functionality and personalisation for you on our Website or otherwise. They will be set up by us or by third party providers whose services perform functions like: a) recommending similar products for you based on the products added to your shopping bag; b) remembering the products added to your shopping bag if you leave and then return to the Site; and c) enabling a live chat session with one of our customer services representatives and/or in-store sales associates. |
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Advertising/Targeting cookies |
These cookies are used to make marketing messages more relevant to you and deliver advertising to you, including on third party platforms. They perform functions like: a) preventing the same advertisement from continuously reappearing; b) ensuring that advertisements are properly displayed; c) displaying advertisements that are based on your interests; and d) measuring the number of advertisements displayed and their performance, such as how many times you clicked on a given advertisement or your subsequent journey through our Site after clicking on an advertisement elsewhere. We may also use data derived and collected from tools on our Website in order to support and enhance how we personalise our services for you. We also use social networking cookies on certain pages of the Website to enable you to share pages and content that you find interesting on the Website through third-party social networking (such as Facebook, Twitter and Instagram) and other websites and for advertising purposes too. To learn more about social media cookies, you should also refer to your social media platform’s Cookie Notice and Privacy Notice. |
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How Long Are Cookies Set For and How Long Will We Hold Any Cookie Data?
The lifespan of the cookies we use differs depending on the category of cookies. For example, session cookies only last until you close your browser. Persistent cookies have a longer lifespan and aren’t automatically deleted when you close your browser. Our persistent cookies allow us to recognise you between visits, for example by remembering your preferred settings such as language and country, or are generally used to tailor our content to your preferences.
Generally, each category of cookies are set on your browser for the following time periods:
a) the browsing session: these cookies expire when you close your browser;
b) the short term: these cookies expire within 1 month or less. Some of these cookies are used to remember you and products you are interested in for subsequent visits in the short term;
c) short to medium term: these cookies last between 1 month and 1 year. Some of these cookies are used to remember your language and the country in which you are based, to facilitate product recommendations in future visits, and to tailor advertising based on your interests;
d) longer term: these cookies expire over 1 year after being set, and are generally used to recognise you across devices, to integrate with third party tools such as social networking sites and to facilitate our understanding of how the Website is used across a longer period.
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Cookie Type |
Session |
Short Term |
Short-Medium Term |
Longer Term |
|
Essential cookies |
✓ |
|
✓ |
✓ |
|
Analytics cookies |
✓ |
✓ |
✓ |
✓ |
|
Functionality cookies |
✓ |
✓ |
✓ |
✓ |
|
Advertising/Targeting cookies |
✓ |
✓ |
✓ |
✓ |
We keep any information derived from our use of cookies for as long as we need it for the purpose it was collected, unless you request us to delete it (in which case we shall do so provided we know that the information relates to you and provided that we no longer need to keep your information for other permitted reasons). We will actively review the information we hold and either delete it securely when there is no longer a legal, business or customer need for it to be retained; or in some cases anonymise it in order to keep using it for administrative or statistical purposes or to develop aggregated profiles and segmentations that help us learn more about our types of customers in general, their relevant needs and preferences.
Please see our Privacy Policy for further details on your rights in relation to your personal information. If you would like further information on data retention and a breakdown of retention periods, please contact our Data Protection Officer using the contact details at the end of this policy.
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How Can You Control Cookies?
6.1 Browser and device controls
Some web browsers provide settings that allow you to control or reject cookies or to alert you when a cookie is placed on your computer. The procedure for managing cookies is slightly different for each internet browser. You can check the specific steps in your particular browser help menu.
You may also be able to reset device identifiers by activating the appropriate setting on your mobile device. The procedure for managing device identifiers is slightly different for each device. You can check the specific steps in the help or settings menu of your particular device.
6.2 Interest-based advertising tools
You can opt out of seeing online interest-based advertising from companies that participate in opt-out programs.
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What Happens If You Disable Cookies?
The changes you make to your cookie preferences may make browsing the Site a less satisfying experience. In some cases, you may even find yourself unable to use parts of the Website.
Opting out of the placement of advertising cookies does not mean you will not see advertisements. It means you won’t see personalised advertising.
Note that if you use browser or device controls and/or if you delete or clear cookies on your device after you have modified your cookie preferences, the next time you visit the Website our cookies banner will appear and you will need to select your preferences again. Please therefore ensure that your preferences contained in the Cookie Management Preference Tool are up to date.
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How Do You Contact Us?
If you have questions about this Cookie Policy or would like any further information, you can contact us at dpo@hiccpet.com.
